9AM- 10PM
Arrival, bilaterals and welcome dinner
8:30AM
Welcome tea and coffee available
09:00AM
Honorable Najib Balala, Minister of Tourism & Wildlife, Kenya
09:10AM
H.E. Ahmed Alkhateeb, Minister of Tourism, Saudi Arabia & Chairman of the Saudi Fund for Development
09:20AM
Honorable Edmund Bartlett, Minister of Tourism, Jamaica & Governor of the Global Tourism Resilience and Crisis Management Centre.
09:30AM
Africa’s tourism industry has been hit hard by COVID-19, with almost all international tourism grinding to a halt at the height of the pandemic in 2020. UNCTAD estimates this could cause a loss of more than $4 trillion to global GDP in 2020 and 2021. Demand is not expected to return to pre-COVID levels before 2023. In the wider context of declining
economic security as a result of the pandemic, it is vital that both public and private sector
stakeholders understand the role they can play in supporting the recovery of the tourism sector.
10:15AM
As the biggest investor in tourism globally, Saudi Arabia plays a vital role in supporting
tourism strategies globally. The Kingdom is focused on prioritizing collaboration, innovation and sustainability across
the sector. This session will focus on key learnings from Saudi’s experiences as both an emerging place-maker and as a tourism investor and will provide a view on how Saudi Arabia can work
with the tourism leaders across Africa to maintain momentum towards establishing sustainable, innovative, and thriving tourism industries.
11:00AM
Morning coffee break
11:20AM
Honorable Najib Balala and H.E. Ahmed Alkhateeb
11:30AM
Emerging markets around the world rely heavily on tourism to boost GDP and
economic growth. Africa offers untold potential when it comes to the tourism sector. At the same time, the continent has the fastest growing economy globally. The Nairobi Action Plan intends to establish a mechanism for future collaboration and knowledge exchange between the leaders of the African tourism industry, and
Saudi Arabia, and prioritizes emerging market solutions to the challenges the industry
faces in this new world of tourism. This session will call upon contributions from all attending Ministers and will be led by 6 Sherpas representing North, East, South, Central, and West Africa, as well as Saudi
Arabia.
12:40PM
H.E. Ahmed Alkhateeb, Minister of Tourism, Saudi Arabia & Chairman
of the Saudi Fund for Development.
12:45PM
LUNCH
13:45PM
Tea and coffee available
07:00AM
Defining and developing what sustainability means to tourism, from the environmentalconsiderations to the impact on local communities, travelers, businesses and governments
Developing emerging market solutions to new world challenges to rebuild the tourism industry across Africa
Partnering on initiatives that drive momentum and support the continued efforts to establish sustainable, innovative and thriving tourism industries